Guest Amirsan Roberto on China, Marketing Blockchain & Leveraging Linkedin!

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Amir is a serial entrepreneur, pioneer in transforming businesses digitally, Blockchain expert, ICO advisor, and China knowledge sharing platform researcher.

His more than 10 years of expertise in China-centric digital infrastructure, AI-led marketing, sales, and content localization comes from founding two startups in China and Australia, and co-founding a startup based in China/US with offices in California, Shanghai, and Taiwan that was funded by Chinese venture capitalists.

With the founding of WiredIn, Amir`s knowledge about the digital power in China made him an expert in social media, digital marketing/strategy, digital storytelling, and content management. His startup, Roberto&Co., helped over 40 brands in more than 12 industries. Clients included Adecco, Shanghai Business Review, AmCham, Angel Jet Network, among others.

Following the M&A of Roberto&Co. and his successful exit at WonderWiki, Amir turned to transforming LinkedIn branding by helping blockchain startups create online impressions, attract professionals across all industries, and call to action to partner, do business, attract VCs, and more.

During this time, Amir also acted as a Head of PR at TEDx Shanghai Chapter. In this role, he worked with some of the brightest minds, including change catalysts, thought leaders, and startup communities across all industries.

Since 2017, Amir has been working with Genaro Network as Head of CIS, where he simultaneously runs multiple projects and helps emerging Blockchain startups across mainland China and the APAC region with their strategic developments, investment needs and meetings with Crypto funds.

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